Saturday, February 03, 2007


Consumerism is but a dirty little word to me and the lovely little places that have sprung up allover to feed the greed of the new “kwel” generation called malls -- the demonic “temples of consumerism”. Welcome to the brand new religion of consumerism and before you can think let me tell you with deep conviction you are very well a puppet on its tunes. Now before you smell communism in my words put your fears aside, I hate it almost as much as you do- they are two sides of the same coin, both co-create each other (more on this another time).Modern materialism and the ever important Admiral Advertising have people chasing things they don’t need. Look around you why are you doing what are you doing? Admit it its only because either your parents trapped you into your profession or most importantly you have been led by media, people or otherwise to believe that the profession X and Y make the most money and hence you are where you are. That you are reading this let me assume that either you already are a white collar slave or preparing to be one.

You are in a state of perpetual discomfort, your whole life you keep on chasing and chasing and chasing that ever-receding horizon the one you are hoping to reach. Celebrity magazines, television, movie stars, fashion trends are all that you live on. Our government no longer refers to us as “citizens,” but as “consumers.”. Its what I call America’s gift to the world the food of globalisation and notorious enviormental damage.

Approximately 1.7 billion people worldwide now belong to the "consumer class"—the group of people characterized by diets of highly processed food, desire for bigger houses, more and bigger cars, higher levels of debt, and lifestyles devoted to the accumulation of non-essential goods.

Today nearly half of global consumers reside in developing countries, including 240 million in China and 120 million in India—markets with the most potential for expansion.

America often reffered to as the world only hope and the purest capitalist society on the planet is the largest consumerist society in the world on an average an American spends more than he earns .Remember its also the most depressed societies too the suicides rate is amogst the highest in the world and not to mention the total number of Americans who are behind bars which also amazingly is one of the highest in the world.

“Advertising has us chasing cars and clothes, working jobs we hate so we
can buyshit we don't need. We're the middle children of history, man. No purpose
orplace. We have no Great War. No Great Depression. Our Great War's a
spiritualwar... our Great Depression is our lives. We've all been raised on
television tobelieve that one day we'd all be millionaires, and movie gods, and
rock stars.But we won't. And we're slowly learning that fact. And we're very,
very pissedoff."
Tyler Durden. From the movie “Fight Club”

In this beautiful little world as long as you are a consumer or account to a vote bank you are needed otherwise God Bless You.

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